Description
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This textbook provides readers with a comprehensive introduction to the many entities that make up the hospitality industry, as well as an overview of today’s hot issues, including ethical challenges and management concerns. The seventh edition features new information on:
- Green hotels and restaurants and sustainable tourism development
- Hotel technology, computer-based restaurant control systems, and virtual meetings
- Application of management techniques such as Six Sigma and Balanced Scorecard
- How the Internet, e-mail, and social media have changed hospitality marketing